GIG VIDEO - THE SECRET SAUCE (by Corey Vagos “Top Rated Seller on Fiverr)
Okay, so here’s the big secret sauce
and the main thing that will guarantee you at least 10 orders a day (or bring
you an additional 10 if you’re already selling). You must upload a video for
all your gigs. Period. Fiverr is not lying when they say gigs sell better
when they have a video. Your gig will appear higher up in searches and for
Pete’s sake, there’s even a filter in searches to only view results that have
videos. Do you really want to be left out of that?
I know, what you’re thinking... “That’s
the secret sauce? That’s it?” Well, there’s actually a little more
to it. There’s also a secret ingredient to it. Keep reading!
You would be shocked as to how many
sellers do not upload a video for their gigs. Even the successfully selling
gigs would do twice as much in sales if they just had a video.
The biggest thing I found
experimenting with Fiverr, and that I never see anyone ever suggest, is
something so simple. You need a video for all your gigs. And yes, it doesn’t
even matter what you’re selling, you should create and upload a video for your
gigs.
If you’re not camera shy, I recommend
you record yourself. You can use a digital camera or even a webcam/camera phone
if the quality is decent enough. You can use a free video editing software like
Windows Movie Maker or something like Camtasia to edit the video if needed to
add some background music or graphics. Again, you can pay someone on Fiverr to
edit your video if you have no experience with this.
Sit in front of the camera, under
some good lighting, and read off of a script. Keep it short and simple. Say it
like you’re talking to a friend. Don’t be shy and give it a few takes. Here’s a
sample script if you were to sell Twitter followers:
“Hey, I’m Corey! Do you like
Twitter followers? I can get you over 1000 high quality Twitter followers for
only five bucks, exclusively here on Fiverr! My services are fast and safe! Try
me out! You guys won’t be disappointed! Thanks!”
On the video itself, I’d place a
little Twitter graphic so people can see the Twitter logo in the video
thumbnail. In the video itself, I’d put some cool, royalty free music (search
YouTube for “royalty free music” and download it).
You need to be careful though.
Lately, Fiverr have been very strict when it comes to moderating and
deciding what videos are allowed on gigs. The two biggest things, it seems, is
you must state your gig is “exclusively on Fiverr” and you must have good audio
and video quality. Any videos which are out of sync or have poor lighting will
be rejected. It’s also good practice to introduce yourself, something like “Hi,
my name is....”
For some reason though, these rules
are not shown on their website and you will go through a lot of rejections
without reason unless you know what they are. Here are their rules:
- Video
duration must be over 10 seconds and up to 30 seconds. - Use
only original videos made by you. - Upload
a video of yourself presenting your own gig. You may include samples of
your work, editing effects etc. as
long as the presentation remains personal and made by you
- Mention
that your gig is offered exclusively on fiverr.com - Do
not use the same video for more than one gig - Your
video must be in reasonable quality, your voice has to be clear and easy to
understand - Promotion
of third party services, websites or brands (in writing or narration) or
providing a direct means of
communication will not be allowed - Offering
a service for any price other than $5 is not allowed - Make
sure your video and gig adheres with our Terms of Service. - Videos
related to self improvement, getting rich methods, black hat marketing and
similar are not permitted at this
time.
We will be breaking the “Use only
original videos made by you rule” later. Don’t worry, do it right and Fiverr
will not be able to tell.
Check out some of the videos of gigs
on the first page for more ideas. You don’t have to look like a model for this
to help you get more sales. (Well, a little bit more on that later) This helps
as it ranks you better in searches (a lot better), places you higher in
category pages, it makes your gigs appear more trustworthy (you are putting
yourself in front of a camera after all) and it gives your gigs personality
(I’m going to buy Twitter followers from the guy with the cool voice and
moustache!)
If this doesn’t click with you,
you’ll just have to trust me on this. The culture and environment on Fiverr is
not just some faceless marketplace. The whole idea is you’re paying a real
person for a small service or product. Someone with a picture, biography,
personality and video of themselves. If you keep your profile and gigs
faceless, you will be buried under thousands of other faceless gigs. If you
haven’t tried this yet, do it and I guarantee you will see a huge difference in
your sales.
If you’re too camera shy, there is a
second option. It’s not as good, but it will help since you will have at least
a video on all your gigs. You can upload an animated video that describes your
gig. You can either hire someone on Fiverr or use a site like Wideo.co
or Sparkol which lets you make animated videos
with zero animating skills or knowledge.
There’s another element to
this though. to
this secret sauce to help your gigs sell even more. It’s a
little shallow, and it pretty much relies on the old adage “sex sells”. Instead
of using yourself in your video or creating an animated video, you’re going
to hire a beautiful young woman (or young man) to be a spokesperson for your
gigs.
If you are an attractive and
charismatic person, you will save yourself time and money by just using
yourself in your videos. If you don’t think you are, hire someone. There are
different places you can go to hire an actress or actor (I prefer an actress)
to be a spokesperson for your gig. The first way, is the obvious one: hire a
person on Fiverr. This is risky though, Fiverr will eventually see that the
video is not of you and take the video down. So the best way is to hire someone
outside of Fiverr, where they won’t be able to link it or figure it out, this
is what I did.
You can post a classified on
Craigslist or Kijiji, or post an ad in a Facebook group that is for models
looking for work.
The title of your ad should be something
like “Looking for actress to be spokesperson for my service, make me 30 second
video from home”. You’ll usually have to pay around $20 for each video, it’s
not as cheap as Fiverr but you will make that money back. In the body of the
ad, be sure to state “no previous acting experience required, sample video
preferred, must at least provide a photo.” When you hire someone, give them a
script in the first-person. Something like:
“Hi, I’m Shelly, [give them the
option to use their own name or a fake name] I’m here to design you a logo for
your small business or website for only five bucks exclusively here on Fiverr!
Take a look at my portfolio for some samples of my work on my gig page below.
I’m fast and guarantee a high quality logo!”
This way, it will appear as though
you are that girl selling your gigs on Fiverr. The more attractive and charming
the actress is, the better the result. This could also potentially work with an
attractive and charming actor, but from my experience, I’ve found the gigs I’ve
had with an attractive actress have always brought me the most gig orders.
On my very first Fiverr account, I
had about 1-3 orders a day, if that, for my first few months. I decided to
change things up and I found an attractive actress to do 6 videos for 6 of my
gigs. After uploading these videos to my gigs, not only did I find I was
getting more orders but I was also getting more page views. It seemed like
Fiverr was placing my gigs higher on category pages.
DESCRIPTION
Obviously, this is dependent on what
you’re selling. So, in the next chapter, I will tell you what description to
put for each gig I suggest. However, in general, you want to stuff as many
keywords as possible in your descriptions. Fiverr will not allow you to publish
your gig if it contains too many instances of a keyword, so just put as many as
Fiverr will allow. Usually it’s 3 instances.
You also only have 1200 characters to
work with. While that may seem like a lot, I generally like to have a FAQ in my
descriptions after I describe the gig. Trust me, when you get 30-40 orders a
day, you won’t want to deal with the same questions over and over as well as
the same mistakes people make when ordering your gig, such as assuming you do
something you don’t.
The first part of your description
should be straight to the point. It’s basically you taking your title of your
gig, but putting the full length version of your title you couldn’t fit in the
title because of the character limit. A good place to start if you sell Twitter
followers would be something like: “1000 high quality Twitter followers fast to
any profile. No account access required, all real-looking and 100% safe”.
I recommend bolding this and even
highlighting it. The next section could be bullet points, breaking down all the
features of your gig, or exactly everything they get for $5.
Lastly, try to fit in a FAQ if you
can. I like to put disclaimers here and answer common questions I get.
TAGS
These are very important if you want
your gig to be picked up in searches. You’re only allowed a maximum of 5
keywords here so make them good. You’re also only allowed to use a keyword
once. So if I use “Twitter” I can’t also put “Twitter followers”. So which do
you use? Put the keywords people are searching. Fiverr users are not really
searching “Twitter”, they’re using “Twitter followers” so use that as a keyword
instead of just “Twitter”.
What I like to do, is put relevant
keywords here so I’m picked up in searches where users may not be exactly
looking for my service, but when they see it, they think “Oh, I could use that
too” or “Let me check this out”.
Using the Twitter followers example
again, I will obviously use the keywords “Twitter followers, real, fast” but
I’ll also throw in “retweets” and “favorites” even though my gig is only
selling followers. This way, I’ll be picked up in searches where users are
seeking retweets and favorites. They’re still likely to view my gig since they
would likely want followers too. I will help you further with this concept in
the next chapter but you will need to think outside the box.
DURATION
The duration of your gig is purely
dependent on a few things. If you have a supplier or are outsourcing something,
test your supplier first before making a gig. See how long it takes them to
deliver on average. I go into this a bit in my next chapter but that is one way
to determine duration so your orders don’t end up being late.
If you’re selling video testimonials
or photos of yourself holding a sign, put 1 day in the very beginning,
especially if you’re not even a level 1 seller. This will require work in the
beginning, but once you get at least 10 orders and positive reviews, you can
always change this to 2 or 3 days and have an Express gig extra where you will
deliver this in 1 day. I go into having a 1 day gig duration in a future
chapter and how this can help sky rocket your sales when you have a new gig or
account.
Even if your gig is running late,
Fiverr allows you an additional 24 hours to deliver the gig before the seller
is able to cancel. So, you technically have 2 days to deliver a gig even when
you set it to 1 day. If you’re running really late, always notify your buyer or
ask your buyer to please not cancel the order. This is key. If you’ve
already outsourced the gig and paid someone else and your buyer cancels, you
will lose that money. On top of that, negative feedback is left whenever a
buyer cancels a late order! So be careful.
INSTRUCTIONS TO BUYERS
If you don’t have this part set-up
right, expect to get a lot of orders that will end up being a headache. The key
here is to ask for every single thing you need, no matter how obvious you think
it is. You’d be surprised, people will order a gig like Twitter followers and
then assume you’re a psychic and just know what their Twitter account
is. So, don’t leave anything out. Here’s a good template to start from:
“HEY! Thanks for your business :)
Please provide me with __________ Also include - __________
- __________ Please no requests
after ordering. Everything I provide is as per my gig description! If you like
_________ you should check out my other gig linktogigorwebsite.com”
Your “Instructions to buyers” also allow you to cross-promote
other gigs of yours or even a website of yours. I go into this in detail in
chapter 5.
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